Strategic Direction

In council terms, strategic direction refers to the overarching plan or roadmap that guides a council’s actions, decisions, and policies to achieve its long-term goals and vision. Here are the main components:

1. Vision: A future-oriented statement describing where the council aims to be. It provides a clear idea of the desired long-term outcomes.
2. Mission: This outlines the council’s purpose, explaining why it exists, what it does, and who it serves.
3. Strategic Objectives: Specific, measurable goals that the council aims to achieve to realize its vision. These objectives are often SMART (Specific, Measurable, Achievable, Relevant, and Time-bound).
4. Strategies: Broad approaches or plans the council will use to achieve its strategic objectives.
5. Tactics: Specific actions or initiatives undertaken to execute the strategies.