Market

Market Department

The new market has boosted the economic activities and has somewhat become an iconic around Rakiraki town. The new market building has also lifted the outlook of the Rakiraki Town and has greatly promoted farming, as there is a secure market for farmers to sell their products. It attracts a lot of investors and other related business to open up around town. The modern looking market has 320 stalls, a conference room, accommodation for women, fish market, accessible public convenience for female and males.

Rakiraki Market

The new structure is a great example of the partnership between the Government of Fiji, and the Australian Government through the Markets for Change project implemented by UN Women. The new market is Category 5 cyclone-resilient and includes a 30-bed accommodation centre for rural women vendors to stay overnight, improving their personal security and the safety of their produce.

Sunila Wati, 56, one of the Rakiraki Market Vendors Association members who celebrated the officially opening of the market

The new Rakiraki market demonstrates the Governments of Fiji and Australia’s commitment to rebuilding after the devastation caused by TC Winston. In 2016, the people of Rakiraki were left without a market to sell their produce and rural women were left without an accommodation centre when the entire market was destroyed. Rakiraki now has a state-of-the-art municipal market together with the rural women’s accommodation center and a resource/training center. The new Rakiraki market is also accessible to people with disabilities.

The new market is significantly larger, with 360 blocks than the previous market, accommodating more vendors. The Government of Australia, through the UN Women’s Markets for Change Project, invested FJ$3.2 million into this development complementing the Government of Fiji’s investment of FJ$3.1 million. The completion of the new market is a critical step towards stimulating increased economic opportunities in Rakiraki, benefitting all vendors, their families and contributing to rural livelihoods.

Sunila Wati, 56, one of the Rakiraki Market Vendors Association members who celebrated the officially opening of the marketWith women comprising 75 to 90 per cent of market vendors in the Pacific, their voices are critical in infrastructure development. Members of the Rakiraki Market Vendors Association (RMVA) were consulted throughout the design phase of the market. As a result, the market has enhanced amenities, including a market management office, improved water and sanitation and better lighting.

“Markets for Change has empowered women vendors, through the establishment of Market Vendor Associations, to influence and contribute to the design and planning of the new Rakiraki market,” Varanisese Maisamoa, a former President of RMVA said. “As a result, we have a market that is much more suitable to our needs, and the needs of the community. It is accessible for people with disabilities, larger, safer and has a larger number of toilets. We could not be happier – this is going to make a big difference to us.”

UN Women’s M4C Project is a multi-year, multi-country initiative that aims to have marketplaces in rural and urban areas of Fiji, that are safe, inclusive and non-discriminatory, promoting gender equality and women’s empowerment.

Below Is a Market Fact Sheet For Your Information

Market Name

Rakiraki Market

Location

  • Rakiraki Market is located within the district of Rakiraki.

Description of the market

  • Rakiraki Market is managed by the Rakiraki Town Council since it was declared a town in 2010. The Rakiraki Market vendors are currently housed at the temporary market site. The site is part of the old market that was destroyed during Tropical Cyclone Winston in 2016.
  • The current site is an open space that caters for more than 50 market vendors.
  • Remaining vendors use (6mx3m) tents provided by UN Women through the Markets for Change Project. An additional 20 tents were provided as a temporary measure during the construction phase.
  • The new market is 600 square meters (ground space of 1800 square meters).

Markets for Change Project through the Rakiraki Market Vendors Association

  • Varanisese Maisamoa, former president of RMVA was a winner of the inaugural Fiji Market Vendors Association Awards (2019).
  • The project has also provided tables and chairs for the rural women market vendors to use daily.
  • UN Women through DFAT funding invested FJ$3.2 million into this project.
  • The new Rakiraki Market which will now include:
  • 307 stalls (compared to 127 stalls in the previous market);
  • Accommodation Centre with capacity to hold 30 beds;
  • Training and resource center; and
  • Kitchen area for women market vendors.

From the 2019 AKVO survey results (purposive methodology):

  • 100% – their market business is their own;
  • Majority of the Rakiraki vendors are between 36 and 45 years.
  • 56% do market 6-7 days a week.
  • 50% sell what they grow and make themselves.
  • 100% of participants in financial literacy workshop opened bank accounts.
  • Post-training “change”: 60% personal development, 20% increased knowledge; and 20% better customer services.
  • 80% sell produce – fruits & vegetables.

Beneficiaries from the new Rakiraki Market

  • 496 market vendors (including both permanent and casual vendors);
  • General public;
  • Visitors to the town; and
  • The Rakiraki Town Council (revenue from market fees).

General Info on M4C 

UN Women’s M4C Project is a multi-year, multi-country initiative that aims to have marketplaces in rural and urban areas of Fiji, Solomon Islands and Vanuatu that are safe, inclusive and non-discriminatory, promoting gender equality and women’s empowerment. A UN Women project, M4C is principally funded by the Government of Australia’s Pacific Women Shaping Pacific Development (Pacific Women) program, and since 2018 the project partnership has expanded to include funding support from the Government of Canada. UNDP is an implementing partner.

Since 2014, Markets for Change project has had a significant impact on the lives of women market vendors. The project has supported the construction or improvement of 16 marketplaces and supported the construction of seven new women’s accommodation centers, providing a safe sleeping place for rural women vendors. More than 13,000 vendors have been trained during the project life: 3,625 trained in business management and record keeping, 4,557 vendors trained in improved agricultural practices and 5,074 vendors trained in financial literacy.

 

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